AI @ ADMA
An Unprecedented Shift In Multimedia
Perspective: With over 30 years experience in multimedia, ADMA staff have never witnessed a pace of change like this current AI content "Arms Race."
The Continuous Evolution of AI: We are in a reality where AI generated content functionality, interfaces, and capabilities change every few months. New tools and subscription services are constantly launching. Traditional year+ curriculums to teach these tools & skills are obsolete as soon as curriculum is implemented even just a few months after creation/approval.
Pivot: ADMA is adapting from "Hard Skills" to "Systems Thinking" that blends traditional media acquisition (images/video/audio) with constantly evolving AI workflow “augmentation” to remain relevant in the global market. ADMA understands “how to think” is immeasurably more useful than “how to click”.