The Africa Digital Media Academy (ADMA) was launched in 2012 through a partnership between the Government of Rwanda and Pixel Corps, a California-based production and training company. ADMA is now part of Rwanda Polytechnic, Rwanda's leading TVET institution.

Its mandate is to achieve true competency-based learning outcomes, developing Rwandan students to international standards in multimedia.

Since its inception, ADMA has introduced a successful student-centered, project-based program that focuses on all aspects of multimedia.

Integrated into the training is experience working with ADMA graduates on client-based projects that both provides for true understanding of what professional work requires, and which promotes peer-to-peer learning. The overall outcome is not just technical competence, but also a capacity for continued growth in the media industry.

 

GRADUATE EMPLOYMENT FACTS

Figures according to surveys conducted by the Government of Rwanda in 2017 and 2023

Graduate Employers

• Office of the President

• Ministry of Foreign Affairs

• CNBC Africa

• MASS Design Group

• Rwanda Broadcasting Agency

• IRCAD Africa

• Cube Communications

• Flash TV

• AzamTV

• CloudsTV

• TV10

• NewTimes Rwanda

• Creaxion

• IPRC Kigali

• Kigali Today

• planitswiss

• REB

• RDF

• Rwanda Events Group

• 64 Waves

• Dric Ent.

Production Projects

• Transform Africa livestream, 2013, 2015

• KnowZone Rwanda cartoons, 2013

• Kwibuka20 livestream, 2014

• YouthConnekt Launch livestream, 2014

• Ministry of Health, strep throat cartoon, 2015

• AfDB Annual Conference livestream, 2015

• MIGEPROF He-for-She launch video, 2016

• World Economic Forum livestream, 2017

• AU Annual Leaders Summit livestream, 2017

• UNICEF ltetero cartoon, 2018

• International Organization For Migration diaspora video, 2020

• 2020-2021 TVET production (320 video tutorials)

• Homes For Hope Foundation Project Summary Video, 2022

• Carnegie Mellon University graduation livestream, 2022

• CHOGM Global Leaders Group Live Event, 2022

• iDebate 10 Year Anniversarv Livestream, 2022

• World Circular Economy Forum livestream, 2022

• Africa Health Agenda International Conference hybrid event, 2023

• FIFA delegation tournament & inauguration of Kigali Pele Stadium, 2023